VISUAL IDENTITY: CENTQUATRE PARIS (2019)

Cent Quatre Paris 2019
Cent Quatre Paris 2019

Visual Identity Manual. © Sacha R. Assi 2021

press to zoom
Cent Quatre Paris 2019
Cent Quatre Paris 2019

Visual Identity Manual © Sacha R. Assi 2021

press to zoom
Cent Quatre Paris 2019
Cent Quatre Paris 2019

Visual Identity Manual © Sacha R. Assi 2021

press to zoom
Cent Quatre Paris 2019
Cent Quatre Paris 2019

Visual Identity Manual. © Sacha R. Assi 2021

press to zoom
1/11

The Cent Quatre is a versatile and busy space, full of life of all cultures, ages and activities. It was tricky to capture its essence through its content, so I chose to work on the architecture of the place, and the arch-shaped gates in particular.

Therefore I researched narrow condensed fonts, to best accommodate the roundness of the arch in lettering.I thus selected the Gravur font, because its proportions allowed me to customize it into the desired shape. I proceeded to do so on the N, A and O to incorporate the arch consistently and changed the tip of the Q aswell for spacing and balance.The logotype is therefore a custom font.

Program example
Program example

Visual Identity Cent Quatre Paris © Sacha R. Assi 2021

press to zoom
Program example
Program example

Visual Identity Cent Quatre Paris © Sacha R. Assi 2021

press to zoom
Program example
Program example

Visual Identity Cent Quatre Paris © Sacha R. Assi 2021

press to zoom
Program example
Program example

Visual Identity Cent Quatre Paris © Sacha R. Assi 2021

press to zoom
1/7

COLLAGES

TYPE SPECIMEN (2018)

Postcard design inspired by Narnia's Aslan and Auriol typeface. © Sacha R. Assi
Postcard design inspired by Narnia's Aslan and Auriol typeface. © Sacha R. Assi
Typographic cast inspired by Narnia's Aslan, using only Auriol typeface. Postcard design inspired by Narnia's Aslan and Auriol typeface. © Sacha R. Assi
Typographic Cast of Auriol
Typographic Cast of Auriol

Typographic Cast of the font Auriol associated to the character Aslan of the chronicles of Narnia. © Sacha R. Assi

press to zoom
Typographic Cast of Auriol
Typographic Cast of Auriol

Typographic Cast of the font Auriol associated to the character Aslan of the chronicles of Narnia. © Sacha R. Assi

press to zoom
Typographic Cast of Auriol
Typographic Cast of Auriol

Typographic Cast of the font Auriol associated to the character Aslan of the chronicles of Narnia. © Sacha R. Assi

press to zoom
Typographic Cast of Auriol
Typographic Cast of Auriol

Typographic Cast of the font Auriol associated to the character Aslan of the chronicles of Narnia. © Sacha R. Assi

press to zoom
1/7

CD BOOKLET (2018)